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RESEARCH
APPLICATIONS
COMMUNITY

EU Centre of ExcellenceISO 9001

ERCIMW3C MemberFraunhofer Project Center

Ipsos Zrt.

Ipsos Zrt.
Full name: Ipsos Zrt., part of the global Ipsos Group.
Homepage: http://www.ipsos.hu/
Department: Internet Applications Department
Start date: 2007. 08. 08.
End date: 2013.

Description

In cooperation with one of the dominant player in the Hungarian market and social research industry we have developed and are developing several software solutions.

The ReportGenerator tool was the first application which has utilized the potentials of the XML technology behind MS Office 2007. Microsoft Hungary spoke of the solution in high terms.

The programs MediaNavigator, RadioNavigator and Outdoor Special are used to analyze media consumption habits in Hungary, and - based on the analysis - to design effective campaigns in the different medias.